Services — Influencer Marketing

Campaigns that make AI & SaaS make sense.

Strategy, creative, and full-service management for AI & SaaS brands that want credible voices — not billboard shout-outs. One team owns your campaign from creator selection to post-campaign reporting.

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What's included

Full-service, genuinely.

Everything a creator campaign needs to run, measured, and improve — under one roof.

Creator strategy & vetting

Audience-quality analysis, category expertise, and brand-safety review before any contract is signed.

Campaign concepting

Formats built for each platform and product moment — launches, explainers, benchmarks, myth-busting.

Briefs & creative direction

Clear goals, generous creative room. The creator's voice stays native; your message stays on-message.

Contracts & negotiation

Rates, usage rights, exclusivity, and timelines handled end-to-end by our team.

Paid amplification

Boost the winners. We coordinate whitelisting and paid pushes behind proven organic content.

Reporting & attribution

Live dashboards and post-campaign reads on engagement, traffic, signups, and share of voice.

The process

Four steps. Zero handoff gaps.

1
Selection

We shortlist creators from our vetted network using audience-quality data, category credibility, and brand-fit signals — then present a slate with our recommendation.
- · Audience authenticity audit
- · Category & technical credibility
- · Brand-safety screen
2
Execution

Contracts, briefs, and creative alignment happen in days, not weeks. Creators publish on a coordinated rollout calendar managed by your dedicated campaign lead.
- · Contracts & usage rights
- · Creative briefs with room to breathe
- · Coordinated rollout calendar
3
Tracking

A live dashboard follows engagement, traffic, and conversions across every creator. Underperforming assets get swapped mid-flight; winners get amplified.
- · Live performance dashboard
- · Mid-flight optimization
- · UTM & attribution setup
4
Post-Campaign

You get a clear performance read, creator learnings, and a renewal strategy built on what actually worked — with pricing that reflects evidence, not hope.
- · Full performance report
- · Creator & creative learnings
- · Renewal & scale plan

Campaign formats

Three formats. One system.

The formats that consistently move AI & SaaS products — mixed into a plan around your launch moment and funnel goals.

Format 01

YouTube integrations

Borrowed trust, aimed at your funnel.

A 30–90 second sponsored segment woven into a creator's regular upload — the placement viewers trust most, with a clear CTA and a tracked link straight to your landing page.

· 30–90s native segment in a scheduled upload
· Verbal + on-screen CTA, tracked description link
· Platform-compliant disclosure handled for you
· First review + one revision round included

0.8–1.6%

Avg. tracked-link CTR

$1.5K–$25K

Per integration, by creator tier

Format 02

Dedicated long-form videos

The full-story placement.

Your product gets the entire video: hands-on demos, real workflows, and an honest walkthrough of what it replaces — with titles built for search so the asset keeps earning attention long after launch.

· Full hands-on demo with real workflows
· Search-built titles, thumbnails, and chapters
· Optional full usage rights for your channels
· Honest framing — credibility is the conversion engine

2–3 wks

Typical production window

Evergreen

Search-driven views compound after launch

Format 03

Short-form & vertical video

Cheap reach, fast learning.

Sixty-second demos, tips, and takes riding the fastest-spreading format in AI & SaaS content — the cheapest way to test hooks, messages, and creators before committing budget.

· TikTok, Reels & Shorts from one brief
· 60-second demos, hooks, and hot takes
· Winning hooks promoted via whitelisting
· The fastest way to test messages and creators

48–72h

Concept to published clip

3–5×

Cheaper per view than long-form

What the industry says — and what we do about it

83%

of brands rank long-form video among their most effective formats (short-form: 80%) — the reason our formats are video-first.

56.5%

of reported fraud issues trace to fake or bot followers — why an audience-authenticity audit gates every creator we sign.

72.2%

of marketers plan to lift influencer budgets 50%+ in 2026 — spend is scaling, so measurement has to scale with it.

Source: Influencer Marketing Hub — Influencer Marketing Benchmark Report 2026 (600+ marketers surveyed).

Not sure which format fits? We'll build the mix around your launch moment and funnel goals.

Ready to put credible creators behind your product?

Tell us what you're launching. We'll bring a creator slate and a point of view to the first call.

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